Category: MARKETING

The Prophets of Profit: Small Business Champion, Nina Kaufman
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Authored by , re: Business Development, MARKETING, on .
The Prophets of Profit: Small Business Champion, Nina Kaufman | Brian Califano

We were glad to sit down with small business champion and not-your-ordinary business lawyer, Nina Kaufman. Forbes Magazine calls Kaufman “One of the 25 Most Influential Women Tweeting about Entrepreneurship.” The U.S. Small Business Administration named her their regional Women in Business Champion of the Year. In over 15 years in business, Nina has helped thousands of entrepreneurs generate hundreds of millions of dollars.

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The Prophets of Profit: Most of the People You Need are Already in Your Network with Judy Robinett
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Authored by , re: Leadership, MARKETING, on .

We’re honored to have had the chance to speak with “the woman with the titanium digital Rolodex.” Super Connector, Judy Robinett, has more than 30 years of experience as an entrepreneur and corporate leader. Author of How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits, Judy has been profiled in Fast Company, Forbes, VentureBeat, Huffington Post, and Bloomberg Businessweek.

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The Prophets of Profit: Becoming a Social Media Maven and How You Can Too with Deirdre Breakenridge
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The Prophets of Profit: Becoming a Social Media Maven and How You Can Too with Deirdre Breakenridge | Brian Califano

We are grateful to have spoken with the very accomplished author, entrepreneur, and CEO of Pure Performance Communications, Deirdre Breakenridge. With an esteemed career spanning more than 25 years, Deirdre is internationally sought after for her PR, marketing, branding, and social media expertise. Breakenridge is the author of five Financial Times Press books including: Social Media and Public Relations: Eight New Practices for the PR ProfessionalPutting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, and PR 2.0: New Media, New Tools, New Audiences. She’s also the host of the podcast, Women Worldwide, and was awarded the Best 50 Women in Business by NJBIZ in 2015.

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The Prophets of Profit: Reducing Stress and Avoiding Costly Mistakes with David Shriner-Cahn
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The Prophets of Profit: Reducing Stress and Avoiding Costly Mistakes with David Shriner-Cahn | Brian Califano

We had the pleasure to speak with David Shriner-Cahn, President of TEND Strategic Partners and host of the business podcast, Smashing the Plateau, which features leaders helping leaders break through barriers. David works with CEOs of successful companies that keep hitting roadblocks.

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The Prophets of Profit: The Difference Between a Networker and a Connector
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The Prophets of Profit: The Difference Between a Networker and a Connector | Brian Califano

We had the pleasure to speak with connector, entrepreneur, business developer, speaker, creator of ConnectorCon, and founder of Small Pond Enterprises, Michael Roderick! Michael also has the prestigious and unique credit of going from a high school teacher to a Broadway producer in under two years.

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Turning your Passion into a Business with Michael Prichinello & Zac Moseley
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Turning your Passion into a Business with Michael Prichinello & Zac Moseley | Brian Califano

This interview takes the award for Coolest Location. We sat down with Classic Car Club (CCC) Manhattan co-founders, Zac Moseley and Mike Prichinello, in a 1963 AIRSTREAM at the Classic Car Club in Manhattan! Zac and Mike told us the story of how they turned their passion into a profitable career.

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Are Your Marketing Efforts Visible?
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Authored by , re: Business Law, LAW RELATED ARTICLES, MARKETING, on .
Are Your Marketing Efforts Visible? | Aimee B. Davis

{3:18 minutes to read} I like to say that everything I know about marketing, I taught myself. I didn’t study marketing in school. I never even took a marketing course. However, as the proprietor of Aimee B. Davis Law P.C., I’ve had to learn a great deal over the past 7 years about the best ways to promote my “laptop” law practice, but there is always more to learn about marketing in the digital age.

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Compensating Sales Staff: To Be (in the Office) or Not to Be
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Compensating Sales Staff: To Be (in the Office) or Not to Be

At a recent Around the Horn session, we fielded a question from a gentleman who was a successful franchisee of a fast-growing business that had a strong sales component. He and his management team created a leadership structure, new mission statement, and are now considering an adjustment to their compensation plan to make it “salary plus.” That means providing a higher base salary while reducing commissions at the same time.

  • The first comment warned that there may be some resistance and attrition, due to the loss of autonomy the sales staff would experience.

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Logos & Branding Matter. Here’s Why!
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Logos & Branding Matter. Here’s Why! | Amy Zucchi-Justice

The look and feel of your company’s brand, logo, and marketing pieces are important. The construction industry, while known for designing and building as a profession, can often fall short when it comes to their own branding. Often times companies won’t have a fully designed logo, but simply use clip art and some standard type-face on a paper.

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Post-event Marketing: How to Convert Attendees into Clients
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Post-event Marketing: How to Convert Attendees into Clients | Amy Zucchi-Justice

In our last article, we discussed participating in and/or hosting your own events or user groups as a means of marketing. In terms of post-event marketing, there are several different tools, depending on whether you were the host or a participant.

When you host an event yourself, you have access to the participant list. Possible next steps with the attendee list would be to:

  • Provide participants and/or their co-workers a discount to your next event.

Click here to read Amy Zucchi-Justice's full article...

3 Systems that Help Convert a Lead into a Customer
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3 Systems that Help Convert a Lead into a Customer | Amy Zucchi-Justice

Many of the email and marketing systems available today can do a lot of marketing work for you. These systems have features such as forms to capture leads, automatic replies, and even customized follow-ups. These sophisticated, integrated tools are changing the way businesses prioritize their marketing efforts. By knowing what stage of the buying process your customers are in, your sales team can focus on the lower-hanging fruit and your marketing team can focus on everyone else.

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Tips to Convert an Online Lead into a Sale
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Tips to Convert an Online Lead into a Sale | Amy Zucchi-Justice

Lead generation means taking leads—potential clients and customers—and nurturing them in the right way so that you can convert them into actual clients and customers.

In the past, we’ve talked about having unique landing pages on your website that tie in with your social media outlets; somebody who gives their information on your website is a hotter lead than someone you make a cold call to. Arguably, the person who volunteers their information to you could be a better lead than a referral, because they clearly want something from you—and they have already taken the time and made a leap of faith to give you their information.

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