Author Archives: Michael Bendit

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About Michael Bendit

Michael Bendit is a partner at Abbey Road Associates & Managing Director at Software Development Resources in New York, NY.

EMAIL: mbendit@softdevresources.com

BIO: About Michael

PHONE: 888-447-1591

Is Affiliate Marketing Right for You?
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Authored by , re: Business Development, Cloud, Software & Hardware, on .
Is Affiliate Marketing Right for You? | Michael Bendit

{3:17 minutes to read} My last blog post focused on the content producer’s side of affiliate marketing—those who generate income from their online content by redirecting readers to e-commerce sites where a purchase results in an affiliate fee for the publisher. This post explores affiliate marketing from the side of the marketer who pays those affiliate fees and addresses whether it might be a valuable part of your marketing mix.

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$4.2B of Cake Crumbs in Affiliate Marketing Commissions
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Authored by , re: Business Development, Cloud, Software & Hardware, on .
$4.2B of Cake Crumbs in Affiliate Marketing Commissions | Michael Bendit

Affiliate marketing is a lot like selling bonds on Wall Street and almost as difficult to explain. In Tom Wolfe’s classic novel, Bonfire of the Vanities, about the unfulfilling life of bond trader Sherman McCoy, the protagonist’s wife conjures up this unforgettable analogy to explain daddy’s job to their daughter:

“Just imagine that a bond is a slice of cake, and you didn’t bake the cake, but every time you hand somebody a slice of the cake, a tiny little bit comes off, like a little crumb, and you can keep that. […]

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The Importance of Sketching out Your Software Brainchild
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Authored by , re: Cloud, Software & Hardware, on .
The Importance of Sketching out Your Software Brainchild | Michael Bendit

{4:25 minutes to read} Helpful Techniques to Giving Structure to Your Software App Ideas Designing software is a lot like writing a novel or painting a masterpiece. They all start with a blank page and an idea. For me, sitting down to write a blog post is almost as daunting a task. Fortunately, over the years, I’ve learned some tried and true techniques for getting started. These same techniques are great for sketching out that brilliant idea you have for an internet business, website or mobile app.

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Use Your Imagination to Envision What You Want Before Asking for a Quote
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Authored by , re: Business Development, Cloud, Software & Hardware, MANAGEMENT & TECHNOLOGY, on .
Use Your Imagination to Envision What You Want Before Asking for a Quote | Michael Bendit

{4:25 minutes to read} It Will Save Time and Money for Everyone Involved  Imagine that you run a successful luxury home design and construction business. You meet a prospective client who just sold her high-tech company and wants to use the proceeds to build a new home for her growing family. “We are expecting our 4th child, so it’s got to have at least 5 bedrooms,” she tells you.

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4 Tips to Boost Your Email Marketing Campaigns
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Authored by , re: Business Development, on .
4 Tips to Boost Your Email Marketing Campaigns | Michael Bendit

{4:05 minutes to read} Like most of us, I’m a creature of habit. Although I no longer get the New York Times delivered to my doorstep, I still read it every morning over breakfast on my iPad. I start with the Most Emailed section and then jump to Top News and Opinion. If your email newsletter is just a fraction as addictive as the New York Times is for loyal readers like me, you’ve probably already mastered a few of the keys to successful email marketing.

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Is There an Email Marketing Money Tree? Yes, and It Bears Amazing ROI!
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Authored by , re: Business Development, on .
Is There an Email Marketing Money Tree? Yes, and It Bears Amazing ROI! | Michael Bendit

{3:28 minutes to read} As a student, math and science always came easily to me. It was the liberal arts subjects—you know, the ones that required lots of reading and writing—that I had the most difficulty with. Writing, in particular, was always a struggle. Even today, as I painstakingly select just the right words for each sentence to make this blog as interesting as possible, I think to myself, “Is it worth it?”

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3 Reasons Why Open Source Is Better than Proprietary Software
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Authored by , re: Cloud, Software & Hardware, on .
3 Reasons Why Open Source Is Better than Proprietary Software | Michael Bendit

{3:28 minutes to read} In 1981, a small team of IBM engineers broke from the company’s longstanding tradition by launching the IBM 5150 computer, using industry standard parts and an open architecture instead of their own proprietary designs. The result, dubbed “The IBM PC” by the press, was the inspiration for a generation of explosive growth in the personal computer industry. Years later, in 1998, Internet software pioneer Netscape followed in IBM’s footsteps by announcing the open release of the source code for Netscape Navigator, its flagship web browser.

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Can the Ghost in the Machine Replace the Writer’s Spirit?
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Authored by , re: Cloud, Software & Hardware, on .
Can the Ghost in the Machine Replace the Writer’s Spirit? | Michael Bendit

{3:25 minutes to read} According to the late artificial intelligence pioneer Alan Turing, a computer is “intelligent” if the program can convince a user that he/she is chatting with another real person. Eugene, a computer program designed to impersonate a 13-year-old Ukrainian boy, was the first to pass this Turing Test in 2014 — fooling 33% of the judges into thinking they were chatting with a live human being! Here is a snippet from just one of Eugene’s conversations:

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REmember the Three RE’s for Content REsults
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Authored by , re: Cloud, Software & Hardware, on .
REmember the Three RE’s for Content REsults | Michael Bendit

{3:30 minutes to read} Is this blog and corresponding newsletter of high quality, or not worth the space in your inbox? The question of content quality came up at recent marketing discussion group. The writers in the room tended toward defining quality in terms of writing style while the marketers had a broader perspective suggesting that content quality is measured by its impact on achieving objectives. The difference is akin to comparing Hamlet to Harry Potter. Shakespeare was no doubt the better writer, but J.K. Rowling is now a billionaire.

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Is Test Automation Cheating?
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Authored by , re: Cloud, Software & Hardware, MANAGEMENT & TECHNOLOGY, on .
Is Test Automation Cheating? | Michael Bendit

{2:50 minutes to read} Since this is my third post on the subject, I’ll admit to having an obsession with testing. I took my last final exam nearly 25 years ago as a Master of Business Administration (MBA) student. Now I wonder if test automation would have made my life as a student less stressful, or would it have been considered cheating? As far as I know, there isn’t a robot that will take your school exams, but software developers have been writing automated test programs (i.e., “test robots”) for years.

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Software Testing and Quality Assurance Helps to Avoid Nightmares
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Authored by , re: Business Development, on .
Software Testing and Quality Assurance Helps to Avoid Nightmares | Michael Bendit

{3:00 minutes to read} Let’s be honest: Software testing is really boring! At the risk of falling asleep, you might wonder why you should even read this blog post. And while the very thought of testing might make you drowsy, failure to test before launching your new website or mobile application could result in real NIGHTMARES. If you’re a business person or marketer, you probably won’t have to do the testing yourself, but when the system is ready for “User Acceptance Testing”, both you and your staff should be prepared.

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Unfair Bad Rap for Tests?
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Authored by , re: Business Development, on .
Unfair Bad Rap for Tests? | Michael Bendit

{3:00 minutes to read} Tests get a bad rap. As a diligent student and consummate worrier, the very mention of the word “test” has always brought a cold sweat to my brow. Ironically, I did consulting work for The College Board (also known as the company behind the SAT) later on in my adult life, much to the chagrin of my children. In fact, their antipathy for tests was so great that they jokingly accused their father of working for the devil!

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Double Your Gifts with Conversion Optimization
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Authored by , re: Business Development, on .
Double Your Gifts with Conversion Optimization | Michael Bendit

{3:10 minutes to read} My girlfriend is half Jewish, half Protestant and raised her kids Catholic. I told her that she should be getting double the number of gifts every holiday season. In other words, she should practice “conversion optimization.” Digital Conversion Optimization is a gift we can give ourselves, without suffering through a religious conversion. My last two blog posts focused on techniques for efficiently targeting the right audience and getting people to visit a website.

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Target Like Target Without the Creep Factor
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Authored by , re: Business Development, MANAGEMENT & TECHNOLOGY, on .
Target Like Target Without the Creep Factor | Michael Bendit

{2:50 minutes to read} What caused the 2012 sales explosion at Target? An angry father storms into his neighborhood Target store outside of Minneapolis brandishing a handful of store advertisements for maternity clothing and baby furniture. He demands to speak to the manager. “Why is Target sending ads for baby furniture and maternity clothes to my teenage daughter?” he asks. “Are you trying to encourage her to get pregnant?”

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Opening the Kimono on Pricing
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Authored by , re: Cloud, Software & Hardware, MANAGEMENT & TECHNOLOGY, on .
Opening the Kimono on Pricing | Michael Bendit

{3:10 minutes to read} When I was living in Japan in my mid-twenties, I had an Australian friend who supplemented his income with frequent trips smuggling photography equipment to and from Hong Kong. He said it was a great side business, but not for people like me whose visible discomfort with duplicity would reveal all at customs. I’ve never been a good liar.  My last blog article focused on the frighteningly large range of quotes that different

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Scary Quotes for Software Development Projects Lead to Grave Results
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Authored by , re: Business Development, MANAGEMENT & TECHNOLOGY, on .
Scary Quotes for Software Development Projects Lead to Grave Results | Michael Bendit

{3:10 minutes to read} Fear is in the air: Halloween is rapidly approaching. Although ghoulish rubber masks of Frankenstein or Freddie Krueger are frightening to children, most adults remain unfazed. Yet, something as mundane as the cost of a software development project can strike terror in the eyes of a buyer, particularly a small business or startup company that isn’t flushed with cash. Recently, we submitted a quote of $40,000 to a client for the development of a fairly complex,

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The Digital Marketing Beast
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Authored by , re: Business Development, MANAGEMENT & TECHNOLOGY, on .
The Digital Marketing Beast | Michael Bendit

{3:00 minutes to read} In the 1958 movie, The Blob, an old man wandering through the woods stumbles across an otherworldly, glowing liquid and starts poking at it with a stick. Defying gravity, the blob quickly travels up the stick to the old man’s arm, then completely engulfs and consumes him. The blob continues to grow, and soon begins gobbling up entire towns, ultimately threatening all of humanity. Is Digital, “The Blob” of marketing, consuming everything in its wake?

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New Launch and New Commitments!
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Authored by , re: Business Development, MANAGEMENT & TECHNOLOGY, on .
New Launch and New Commitments | Michael Bendit

{3:30 minutes to read} Even if the calendar says otherwise, I have always considered September the start of a new year. Maybe it seems like a new year because it is the beginning of the academic year, or maybe because it’s the season of the Jewish New Year. Whatever the reason, September seems like a great month to make commitments and start new projects. And so, with the writing of this article — I am pleased to announce the launch of our new website and regular newsletter/blog.

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