Author Archives: Mark Bullock

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About Mark Bullock

Mark Bullock is a Practice Marketing Advisor & co-founder of phoneBlogger.net in New York.
EMAIL: mark@phoneBlogger.net
BIO: About Mark
PHONE: 631-754-0800

Is Your Website/Blog Missing the Nuts and Bolts Your Visitors Expect to See?
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Authored by , re: Business Development, on .
Is Your Website/Blog Missing the Nuts and Bolts Your Visitors Expect to See? | Mark Bullock

{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that.

Don’t send visitors away from your website! Asking them to contact you for basic information about a specific topic that is included in your profession is paramount to sending them away—if they can’t find what they are looking for on your website.

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Need a Brush-Up on Writing Click-Worthy Blog Titles?
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Need a Brush-Up on Writing Click-Worthy Blog Titles? | Mark Bullock & Melody Spencer

{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read?

I think sometimes we forget the importance of presenting information as newspapers have done for decades: in compelling ways, in very short phrases, up front, and which compel people to take the next step, click through and read.

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7 Cross-Promotion Strategies to Boost Referrals
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7 Cross-Promotion Strategies to Boost Referrals | Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it.

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Marketing Fitness — 6 Key Strategies to Implement (Part 2)
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Marketing Fitness — 6 Key Strategies to Implement (Part 2) | Mark Bullock

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or slight burning sensation, it means your muscle fibers are breaking down. That night, while you sleep, the muscles rebuild stronger.

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)
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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) | Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

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How to Get Your Email Newsletters Opened & Read!
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How to Get Your Email Newsletters Opened & Read! | Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo. The next step is a creating compelling subject line. Avoid terms like “free” or “new.”

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Word-of-Mouth Marketing vs Advertising
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Word-of-Mouth Marketing vs Advertising | Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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Starters & Finishers – Part 2: Can You Be Both?
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Starters & Finishers – Part 2: Can You Be Both? | Mark Bullock

{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other. There are a few people that are fairly close to the center line. I’m not an extreme starter myself; although I’m certainly aware of many who are.

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Starters & Finishers – Part 1: Which Are You?
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Starters & Finishers – Part 1: Which Are You? | Mark Bullock

{3:36 minutes to read} Years ago I read a book by Jack Canfield, Mark Victor Hansen & Les Hewitt called The Power of Focus in which the authors touched on the concept of people being either “starters” or “finishers.” As the years have gone by, I’ve hired a lot of people and have had to let a few go. It’s been helpful to know what a person’s propensities are with respect to being more of a starter or a finisher.

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How to Market Yourself During Conference Season
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How to Market Yourself During Conference Season | Mark Bullock

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend?

At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully.

Whenever possible, we try to be in a room full of potential clients.

Many of our clients don’t necessarily have that option, but they may have an opportunity to be in a room full of centers of influence or potential referral sources.

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Are You Building Yourself a Business or a Job?
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Are You Building Yourself a Business or a Job | Mark Bullock

{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited. Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be chef, cook and bottle washer. After going out and shaking the trees to get business through the door, he was busy taking and fulfilling orders.

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What Is CRM & Does Your Business Need It?
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What Is CRM & Does Your Business Need It? | Mark Bullock

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company.

Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to host multiple users in one place and makes keeping in contact by newsletter or email more streamlined.

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What Can a Virtual Marketing Assistant Do for You?
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What Can a Virtual Marketing Assistant Do for You | Mark Bullock

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant.

In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – and advise them on what they should and could be doing to market their practices. One of the questions that always came up was, “Who’s going to do the actual work?”

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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff
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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff | Mark Bullock

{4:00 minutes to read} In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines: 6. If you really want to take advantage of getting your name and fresh content out there on the Internet:

  • Ask others if you can guest blog.
  • Post on other people’s blogs for them or co-author with someone else.
  • Recommended Authors is there to help find others for potential co-authoring. By co-authoring or quoting somebody in an article,

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff
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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff | Mark Bullock

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

To try to bury something negative, you want to post as much positive content as you can.

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Online Reputation Management: Part 1 – What Is It, & Why Is It Important?
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Online Reputation Management: Part 1 – What Is It, & Why Is It Important? | Mark Bullock

{3:40 minutes to read} When you Google yourself, what comes up?

  • Is it you or your website?
  • Does someone else with the same or a similar name as you come up?
  • What are you finding there if it is you?
  • Is it positive, negative or in the middle?
  • Maybe you don’t want people seeing the things that are coming up for you.
Online Reputation Management, or ORM as it’s commonly referred to, is a big and booming industry because everyone is looking each other up on the web.

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Boost Your Referrals with Social Media Relationships
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Boost Your Referrals with Social Media Relationships | Mark Bullock

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a set of tools to enhance your ability to find those people who should know you, and connect and build those connections into fruitful relationships.

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Pay-Per-Click: Costly Mistakes to Avoid
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Pay-Per-Click: Costly Mistakes to Avoid | Mark Bullock

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For the amateur, it is easy to make costly mistakes, but being mindful of just a few key factors will save you money and frustration.

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Endorsements, Recommendations & Referrals, Oh My!
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Endorsements, Recommendations & Referrals, Oh My! | Mark Bullock

{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals.

What’s the Difference?

If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over at such-and-such law firm,” my suggestion is a recommendation.

If I were to say, “I know this person, Mary Jane, and she’s a really good attorney in this field,” that’s an endorsement.

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Make a Date to Get Things Done
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Make a Date to Get Things Done | Mark Bullock

{Time to read: 2 minutes} When you have more tasks than time, how do you prioritize?

Some people are great at working off of To Do lists. They are able to get their act together every night and plan the next day, and that’s terrific, but this blog post is for the rest of us. This article is for people like a client I was speaking with recently who asked: How do I get things done?

We all have different ways of dealing with being too busy for our own good. There’s a seemingly endless supply of time management and organizational books out there for consumption – and no shortage of conventions, meetings and seminars, either.

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Looking For New Referral Sources? Don’t Overthink It — Take Action Now!
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Looking For New Referral Sources? Don’t Overthink It — Take Action Now! | Mark Bullock

{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them.

In preparation, my client created a list of names, addresses, phone numbers, etc. of potential referral sources, but hit an obstacle when prioritizing that list.

  • Should I email them, call them or send them a letter?

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How Can You Guarantee Your Letter Will Be Opened and Read?
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How Can You Guarantee Your Letter Will Be Opened and Read? | Mark Bullock

If someone refers a potential client, it is certainly not unthinkable to send an email or pick up the phone and say, “Thank you.” It’s personal, and shows the referral is appreciated. But how many people actually send a thank you note?

Sending a handwritten note isn’t very time-consuming or particularly difficult to do, but it does require a bit more than typing out an email. It’s not the standard anymore, so it stands out and differentiates the sender from the rest.

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How Can Blogging Turn Your Web Visitors Into Clients?
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How Can Blogging Turn Your Web Visitors Into Clients? | Mark Bullock

Working with phoneBlogger isn’t only about publishing fresh blog articles on your website; we want to increase the chances those individuals landing on your website will reach out to you – and potentially become a client!

At phoneBlogger, we help our clients gain recognition and become branded experts in their field by blogging, and further publicizing those blog articles via E-Newsletters & Social Media.

Blogging is about sharing ideas, concepts, instructions and useful information. It’s a complimentary offering of your knowledge and expertise.

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Why Is It Imperative to Google Yourself?
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Authored by , re: Business Development, MANAGEMENT & TECHNOLOGY, on .
Why Is It Imperative to Google Yourself? | Mark Bullock

Did you know that 86% of people searching for products and services they don’t regularly use, like legal or financial services, will first search online, usually with Google? That’s before they ask their friends and colleagues for a referral!

Even if a curious consumer is not looking to contract a professional service provider, they are likely to have “Googled” people before. Based on considerable traffic monitoring across all our clients’ websites and blogs, we know that the most-searched-for phrase is always our client’s name and profession.

 

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Are Your Event Invitations Being Ignored?
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Are Your Event Invitations Being Ignored? | Mark Bullock

I recently received an invitation to an event which – due to its lack of information, polish and professionalism – made me question if I was the intended recipient. While many mistakes were obvious to me as the reader, essential yet missing components may not have been so obvious to the sender.

Keep these tips in mind to construct an informative, professional and compelling event invitation:

  • Start with a solid subject line. Your subject needs to be clear and distinctive as to what the invite is in reference to.

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Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention
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Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention | Mark Bullock

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work.

Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of them produced the results they expected. Upon further digging, it is often the case something was tried once, or twice, without really considering:

  • how they were doing it;

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LinkedIn Group Moderation – What’s Going On?!
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LinkedIn Group Moderation – What’s Going On?! | Mark Bullock

A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article).

This is a bit complicated as to what it means, why it’s happening, and what you can or can’t do about it, but let me see if I can shed some light.

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Do You Have Any Idea What Your Website Visitors Are Doing?
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Do You Have Any Idea What Your Website Visitors Are Doing? | Mark Bullock

Once you’ve made the decision to start authoring educational blog articles in order to boost your word-of-mouth referrals, you may find that some of the terminology is confusing at first – but knowing what it means can greatly improve your ability to maximize your site. For the purposes of this article we’re going to focus primarily on WordPress, but the same holds true for many of the different blogging platforms.

What is the difference between a new visitor and a returning visitor?

That question is usually decided by the cookies that are on the visitor’s browser. For instance, someone blocking cookies or clearing them out in between uses would be counted as a new visitor or, whereas a user with cookies would be counted as a returning visitor, if they’ve been to your site before.

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Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?
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Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others? | Mark Bullock

I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone that submits a discussion, or in your case, a blog post) and 2) what they really want the discussions to be about (i.e., which subject matters they are accepting to be in that group). If the group creator is moderating and doesn’t feel your content is relevant, they may take one of the following actions:

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Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles
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Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles | Mark Bullock

Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.*

If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” vs. company and/or business “pages.” The function of business and/or company pages has now been added by 3 of the major social networks. First Facebook, then LinkedIn and now Google+.

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