Author Archives: Cynthia Greenawalt

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About Cynthia Greenawalt

Cynthia Greenawalt is a leading trainer, consultant, and professional coach on networking and developing social capital in New York, NY.
EMAIL: cynthia@seachangenetworking.com
BIO: About Cynthia Greenawalt
PHONE: 954-214-2511

Reaching Deep Into Your Goldmine: Shifting From Reactive to Proactive Referrals
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Authored by , re: Business Development, on .
Reaching Deep Into Your Goldmine: Shifting From Reactive to Proactive Referrals | Cynthia Greenawalt

{4:00 minutes} Referrals can be grouped into two categories: Proactive and Reactive. The value of categorizing referrals is so we can study them to become more masterful. In my experience, 90% of referrals that people receive are reactive in nature. Consider this example: Karen is a residential realtor with 20 raving fans—referral sources who are willing to risk their reputation by bringing her into their network. If Karen could put a camera on the shoulder of each of her fans for one week, and witness conversations that her fans are having with friends, clients, neighbors, etc, she would be shocked at what she saw.

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Are You Making Premature Withdrawals from Your Relationship Accounts?
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Authored by , re: Business Development, on .
Are You Making Premature Withdrawals from Your Relationship Accounts? | Cynthia Greenawalt

{4:02 minutes to read} Using a farming analogy, there are three stages before a harvest is ready: planting, fertilizing, and fruit bearing. In terms of networking relationships, the three stages are Know You, Like You, Trust You. It’s in Stage 3 – Trust You – that we can expect a return from these relationships in the form of referrals, favorable introductions, or favors (e.g., supporting our non-profit cause). Until a networking relationship is in Stage 3, it is our responsibility and duty to be the farmer who waters and nurtures that relationship. Before we promote ourselves and bring our needs into the equation, the focus is always on the other person.

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Harnessing Your Raving Fans Through the Taster Model
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Authored by , re: Business Development, on .
Harnessing Your Raving Fans Through the Taster Model |

{3:06 minutes to read} Once you’ve developed a base of referral partners, choose the top 10-15 that are in a deep state of trust with you. They understand what you do and perhaps refer you to others several times per year. They are Connectors who are willing to put their reputation on the line and open up their networks to you. These influencers are your Raving Fans. With your Raving Fans in mind, create an event such as a workshop or other type of experience using the Taster Model™.

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2 Ways to Nurture Networking During the Holidays
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Authored by , re: Business Development, on .

{2:04 minutes to read} One of the most powerful ways to leverage the holidays is to look at the events on your end-of-the-year calendar and find out which ones are open to you bringing guests. Make a list of your VIPs (from current referral partners to those you would be interested in trading referrals with) — the longer the list, the better. Once your list is complete, there are two ways to go about nurturing and cultivating the garden of your relationships:

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You’re Having Coffee with the Wrong People (Breakthroughs Live in the Blind Spot)
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Authored by , re: Business Development, on .
You’re Having Coffee with the Wrong People (Breakthroughs Live in the Blind Spot) | Cynthia Greenawalt

(4:08 minutes to read) My life’s work is to empower people to access breakthrough results. I’ve been studying brain science, quantum physics, and peak performance strategies for close to 2 decades. Why? I’m passionate (perhaps even a bit obsessed) about people tapping into their greatness and living a life that matches their full power. Which is why I love the sandbox in which I play professionally: social capital development (aka, networking, relationship marketing, referral generation). A human being’s network of relationships is a non-linear phenomenon.

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Networking “Deposits” That Make You “Coffee-Worthy”
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Authored by , re: Business Development, on .
Networking “Deposits” That Make You “Coffee-Worthy” | Cynthia Greenawalt

In my last article, “Are You Coffee-Worthy?” we explored how you can become a high-priority contact who can request “coffee time” with someone you’ve recently met. When you’re new to them, you’re sort of at the bottom of the line in their priorities! This puts the burden on you to find ways to move up on their pole ranking. Here are some networking courtship deposits that can help you do so:

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Facts Tell, Stories Sell: A Fresh Look
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Authored by , re: Business Development, on .
Facts Tell, Stories Sell: A Fresh Look | Cynthia Greenawalt

By Angela Cason I have been in advertising and marketing for 30 years and pitched tons of businesses, but I had never been the person who had to get the meeting. When we started TEMPO Strategic in 2010, to provide the digital expertise our clients need, that picture changed. Suddenly, we had to think about new business. I had to think about new business. Yuk.

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Why Referrals Are So Magical
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Authored by , re: Business Development, on .
Why Referrals Are So Magical | Cynthia Greenawalt

{3:01 minutes to read} Let’s explore one of the most magical—yet, for the most part, hidden—elements in the realm of referral generation. If Sally, one of your trusted advisors or influential connectors from your network, refers you to Mike. Even though you don’t know him, you already love him. You walk into the meeting feeling inspired and excited about this person because you trust Sally’s opinion implicitly. She is Mike’s raving fan. Mike is relaxed because he has nothing to prove.

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Next 3 Steps to Making Powerful Connections
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Authored by , re: Business Development, on .
Next 3 Steps to Making Powerful Connections | Cynthia Greenawalt

{5:03 minutes to read} As we explored in my previous blog article, being a masterful connector can be captured in 5 simple steps: Identify Questions Save and Store Wishlist Catalyst You can remember this acronym—I.Q.S.W.C.—with this phrase: “Networking IQ Supports WildConnecting.” In this article, we’ll focus on the final 3 parts of the acronym. Save and Store: The third step is to Save and Store the answers we get from the questions we ask from Step 2.

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First 2 Steps to Making Powerful Connections
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Authored by , re: Business Development, on .
First 2 Steps to Making Powerful Connections | Cynthia Greenawalt

{3:05 minutes to read} Of all the tools for unlocking referrals and yielding a greater return from our garden of relationships, one of the most effective is making powerful connections. With my Power Partners Initiative™ clients, we develop this mastery by focusing on the gardening (cultivating) model. Being a masterful connector can be whittled down to 5 simple steps:

  • Identify
  • Questions
  • Save and Store
  • Wishlist
  • Catalyst

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