5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts | Mark Bullock

{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list. Here are some examples:

#1) Exclusive Deal or Coupon

Now, if you’re an attorney, you can’t really do coupons or discounts. If you’re not an attorney, you probably can. That may or may not make sense for your business. You have to take a look at the services you provide. We have some non-attorney clients that use coupons with some success. Where an exclusive deal or coupon becomes very valuable is if someone is considering your business.

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