Trademarks 101: It’s All About the Brand

Trademarks 101: It’s All About the Brand | Pat Werschulz

Trademarks are so much a part of our culture that we really don’t think about them too much. They’re ubiquitous. If I say a trademark is a brand, everybody knows immediately what I’m talking about, because it’s all about the brand, what the brand stands for, and the message that each brand is trying to convey to the consumer. Technically, a trademark identifies the source of goods or services to the consumer. A trademark can be some words. It could be some sounds. It can be:

  • Words;
  • Sounds;

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