The Natural Progression That Leads to Referrals

The Natural Progression That Leads to Referrals | Cynthia Greenawalt

{3:01 minutes to read} For close to 20 years, I’ve been coaching and training business owners and sales professionals in the art of referral generation to grow their business. At the heart of someone’s success in unlocking referrals from their network is mastering the art of developing and cultivating meaningful — even magical — relationships with other professionals. This cultivation process is a fascinating progression to behold. If we were to map out the relationship progression that leads to referrals, there are many ways we could do this.

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