Does Your Bio Inspire Prospects to Want to Work With You?

Does Your Bio Inspire Prospects to Want to Work With You? | Mark Bullock

{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your brand by expanding your bio into a “creation story.” When people are considering enlisting you and your services to resolve their issues, they often want to get to know who you are and how you came to be.

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