Why a “Declared Client” Disappears & How Our “Attraction Factor” is the Remedy

Why a “Declared Client” Disappears & How Our “Attraction Factor” is the Remedy | Cynthia Greenawalt

{3:21 minutes to read} In my 20 years of coaching and training, here’s what I’ve found to be at the heart of success in the art of referral generation: our Attraction Factor — the degree to which people feel inspired and connected to who we are as human beings. The most influential dynamic in having people feel drawn to us is our ability to be vulnerable, authentic, empathetic, and compassionate. As a business owner, your ability to show empathy and compassion comes into play when a potential client seems to disappear, somewhat like becoming a member of the “witness protection program.” Let’s take Jane, for example.

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