3 Degrees of Rita

3 Degrees of Rita | Cynthia Greenawalt

{4:05 minutes to read} I recently had an amazing conversation with a potential client. Let’s call him Bob. I asked him to draw a dot on a piece of paper, which represented one of my favorite clients: Rita. I then asked him to draw a circle around Rita, to represent her first-degree relationships. Although her LinkedIn profile might say she has 3000 connections in her first degree, I asked Bob to write the number 300 on that first circle around Rita, to represent the 300 people that she could call on the phone and they would know exactly who she was. These 300 have an instant relatedness to her. I then asked him to draw another circle outside Rita’s first degree, to represent the second degree of Rita.

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