Moving Beyond Cold Calling

At a recent Around the Horn session, we were presented with a question from the principal of a new company. He told us about his cold-calling efforts, which were largely successful—but he was curious if there was another way to get his venture off the ground. The group came up with several ideas. Targeted Seminars  One attendee suggested hosting or producing seminars for targeted groups. Seminars for targeted groups generally produce great conversion rates upwards of 30%. Someone else suggested that he do a Network!Network! forum.

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