Reaching Deep Into Your Goldmine: Shifting From Reactive to Proactive Referrals

Reaching Deep Into Your Goldmine: Shifting From Reactive to Proactive Referrals | Cynthia Greenawalt

{4:00 minutes} Referrals can be grouped into two categories: Proactive and Reactive. The value of categorizing referrals is so we can study them to become more masterful. In my experience, 90% of referrals that people receive are reactive in nature. Consider this example: Karen is a residential realtor with 20 raving fans—referral sources who are willing to risk their reputation by bringing her into their network. If Karen could put a camera on the shoulder of each of her fans for one week, and witness conversations that her fans are having with friends, clients, neighbors, etc, she would be shocked at what she saw.

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