The Art of Negotiation

The Art of Negotiation | Mendy Lipsker

{4:18 minutes to read} Making the deal is all in the negotiation. The job of an agent or broker is basically to be the matchmaker, bringing people together. When people start to feel confident or comfortable with each other, they may be more willing to make concessions on their original proposal in order to work out a deal.

A lot of agents and brokers try to protect their client’s and their own interests by not having the buyer and seller meet. However, at times, the best thing is to bring the buyer and seller together and let them face each other. The broker can then facilitate a negotiation, whether it’s a small deal or a big deal. I have found many times that, if the buyer and seller are reasonable and rational, they’ll find a way to make a deal when they meet each other.

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